Top reasons to use IG Apps in 2023

Setting up a professional website for your business is paramount as more traditional companies are moving online.
Statistics suggest that by 2040, online sales will account for around 95% of shopping globally.

So how do you stand out among the competition and build a powerful, yet simple website?

The answer might be to use a top website builder like IG Apps. With IG Apps, you can create a responsive website for your business that looks great on both desktop and mobile devices.

But is IG Apps right for you?

To help you answer that question, this ultimate IG Apps review covers every aspect of this popular website builder: pricing, features, integrations (plugins and add-ons), web design themes, SEO features, ecommerce capabilities, support and more.

Let’s get started

What Is IG Apps?

IG Apps is a flexible website builder that allows you to create highly customized websites. It’s one of the most user-friendly CMS available and is suitable for both novices and experts alike.

Established in 2012, IG Apps quickly became a leader in its domain and is now popular in several countries. It offers users a holistic, single platform to create responsive websites and manage your online business.
Also, it helps small business owners capture leads, build customer relationships, integrate payment gateways and grow the business organically. It’s also highly scalable, which means you can continue using it as your business expands, fostering long-term, sustainable partnerships and never need to switch.

A Brief Overview of IG Apps

IG Apps is a software company built by iGOUMI. It’s one of the most popular, free and a user-friendly website builder that doesn’t require any technical know-how.
One of the reasons for its appeal is its intuitive user interface and an easy to use drag-and-drop builder, which create great websites without prior experience or exposure to coding knowledge.

You can read my full IG Apps review for more info

One of the winning points about IG Apps is that it offers a low budget business model. It earns the majority of its revenues through its customers upgrading to premium plans.

IG Apps Features Overview: IG Apps provides a host of features for professionals from all walks of life.

Here’s a list of some of them:

  • Intuitive user-interface and drag-and-drop builder.
  • Optimized mobile view.
  • Marketing tools.
  • Contact Management.
  • SSL Certified.
  • Social media marketing tools.
  • Professional mailbox.
  • Analytics & Reporting tools.
  • Free & reliable website hosting.
  • Social media buttons.
  • Text Editor.
  • Free fonts.
  • IG Apps Ecommerce.
  • IG Apps offers a feature-rich online store builder to create a stunning storefront design and grow your ecommerce business.

Here are some of the key features of IG Apps:

  • Tailor-made content for your website.
  • Original and unique website design.
  • Mobile friendly.
  • It gives smart tips.
  • Allows you to customize colors and fonts.
  • SEO friendly.
  • Google Analytics Integration.
    IG Apps, like many other website builders, also provides easy integration with Google Analytics.
    This feature allows you to track important metrics and KPIs of your business, including the number of visitors, pages viewed, location of visitors, how long they stay, the CTRs, the most common keywords used to find your site and more.
    It also allows you to derive more nuanced insights, such as how you’re running the website, how you’re driving customer engagement, and more. Moreover, it helps you plan on what changes you could bring about to improve your business at the strategic and tactical levels.

Quick Facts About IG Apps

I tried to be as comprehensive as possible while reviewing all the prominent features by IG Apps. In case you missed something, here are some brief facts about IG Apps and its features:

  • Sign-up Process – Simple, 3-step sign-up process.
  • There’s a wide range of options for every business.
  • Good SEO features: Getting started with IG Apps blogging is easy.
  • Multi-platform Compatibility: You can run your website on PCs, tablets, mobile devices, & laptops.
  • SSL Certificate: In-built in every IG Apps website.
  • Personal Domain: You must be on a premium plan to get one. Free domains and web hosting come with every annual plan.
  • Ecommerce Features: Strongest online store capabilities out of the best website builders.
  • Ease of Use: Very simple and intuitive interface with no backend coding knowledge or coding skills required.
  • Drag and Drop Editor: Build your website from scratch with no prior experience.
  • Google Analytics: Measure your business performance and get better.
  • Third Party Integrations: Hook up your own website to marketing tools and widgets to extend the functionality of your site.

Executive Summary


IG Apps is a popular website builder for small and medium businesses, startups, and individuals who want to maintain an online presence.

It’s also worthy to note that over 50 percent of IG Apps' employees focus on research and development. This ensures the smooth running of your websites with minimal hiccups.
All in all, the intuitive user-interface, customer support, user-friendliness and substantial features make IG Apps one of the most preferred website building tools.

Get started with IG Apps today