Setting up a professional website for your business is paramount as more traditional companies are moving online. Statistics suggest that by 2040, online sales will account for around 95% of shopping globally. So how do you stand out among the competition and build a powerful, yet simple website? The answer might be to use a top website builder like IG Apps. With IG Apps, you can create a responsive website for your business that looks great on both desktop and mobile devices. But is IG Apps right for you? To help you answer that question, this ultimate IG Apps review covers every aspect of this popular website builder: pricing, features, integrations (plugins and add-ons), web design themes, SEO features, ecommerce capabilities, support and more. Let’s get started What Is IG Apps? IG Apps is a flexible website builder that allows you to create highly customized websites. It’s one of the most user-friendly CMS available and is suitable for both novices and experts alike. Established in 2012, IG Apps quickly became a leader in its domain and is now popular in several countries. It offers users a holistic, single platform to create responsive websites and manage your online business. Also, it helps small business owners capture leads, build customer relationships, integrate payment gateways and grow the business organically. It’s also highly scalable, which means you can continue using it as your business expands, fostering long-term, sustainable partnerships and never need to switch. A Brief Overview of IG Apps IG Apps is a software company built by iGOUMI. It’s one of the most popular, free and a user-friendly website builder that doesn’t require any technical know-how. One of the reasons for its appeal is its intuitive user interface and an easy to use drag-and-drop builder, which create great websites without prior experience or exposure to coding knowledge. You can read my full IG Apps review for more info One of the winning points about IG Apps is that it offers a low budget business model. It earns the majority of its revenues through its customers upgrading to premium plans. IG Apps Features Overview: IG Apps provides a host of features for professionals from all walks of life. Here’s a list of some of them: Intuitive user-interface and drag-and-drop builder. Optimized mobile view. Marketing tools. Contact Management. SSL Certified. Social media marketing tools. Professional mailbox. Analytics & Reporting tools. Free & reliable website hosting. Social media buttons. Text Editor. Free fonts. IG Apps Ecommerce. IG Apps offers a feature-rich online store builder to create a stunning storefront design and grow your ecommerce business. Here are some of the key features of IG Apps: Tailor-made content for your website. Original and unique website design. Mobile friendly. It gives smart tips. Allows you to customize colors and fonts. SEO friendly. Google Analytics Integration. IG Apps, like many other website builders, also provides easy integration with Google Analytics. This feature allows you to track important metrics and KPIs of your business, including the number of visitors, pages viewed, location of visitors, how long they stay, the CTRs, the most common keywords used to find your site and more. It also allows you to derive more nuanced insights, such as how you’re running the website, how you’re driving customer engagement, and more. Moreover, it helps you plan on what changes you could bring about to improve your business at the strategic and tactical levels. Quick Facts About IG Apps I tried to be as comprehensive as possible while reviewing all the prominent features by IG Apps. In case you missed something, here are some brief facts about IG Apps and its features: Sign-up Process – Simple, 3-step sign-up process. There’s a wide range of options for every business. Good SEO features: Getting started with IG Apps blogging is easy. Multi-platform Compatibility: You can run your website on PCs, tablets, mobile devices, & laptops. SSL Certificate: In-built in every IG Apps website. Personal Domain: You must be on a premium plan to get one. Free domains and web hosting come with every annual plan. Ecommerce Features: Strongest online store capabilities out of the best website builders. Ease of Use: Very simple and intuitive interface with no backend coding knowledge or coding skills required. Drag and Drop Editor: Build your website from scratch with no prior experience. Google Analytics: Measure your business performance and get better. Third Party Integrations: Hook up your own website to marketing tools and widgets to extend the functionality of your site. Executive Summary IG Apps is a popular website builder for small and medium businesses, startups, and individuals who want to maintain an online presence. It’s also worthy to note that over 50 percent of IG Apps' employees focus on research and development. This ensures the smooth running of your websites with minimal hiccups. All in all, the intuitive user-interface, customer support, user-friendliness and substantial features make IG Apps one of the most preferred website building tools. Get started with IG Apps today

Two common ways to create a website are using a builder platform or manually coding it. While you can create a functional website with either method, each suits different users and use cases. For instance, using a website builder is faster and requires less effort than writing the code from scratch. However, website builder platforms are more limiting than coding from scratch, which makes many web developers prefer the latter. This article will compare the pros and cons of using a website builder vs coding. We will explore their differences in difficulty, cost, flexibility, and maintenance to help you determine which suits you best. Website Builder vs Coding: What’s the Difference? A builder platform lets you create a website without writing a single code. Users can simply drag and drop elements with its visual editor to build an interactive and dynamic website. But coding, To create a single page, you may need to write thousands of CSS and HTML lines which can take hours. A manually-coded website is also more likely to encounter errors as you may make minor mistakes like typos. Moreover, HTML and CSS only let you create a static website with limited use cases. You must understand JavaScript and a server-side coding language like PHP to make a dynamic, interactive website. Pros and Cons of Using a Website Builder This section will provide several pros and cons of a website builder to help you determine if it suits your needs. Benefits of Using a Website Builder Since various website builders offer different features, they may have different advantages. Generally, most of the common ones include: Time saving: Most website builders offer templates and assets to speed up the development process. They also include a domain and hosting plan, allowing the site to get up and running immediately. Beginner friendly: A website builder has a user-friendly graphical interface suitable for beginners. Users can customize and add features to their sites without any coding. Cost effective: Website builders typically include free marketing, security, and search engine optimization (SEO) tools. Easy update and maintenance: Easily update your site through the visual editor and deploy updates with a single button click. Website builders also have a support team to help you quickly resolve issues and developers who handle back-end maintenance. Website Builder: Best For Website builders are ideal for beginners or learners wanting to build their first webpage. They don’t require coding skills and include all the essential features, eliminating the need to purchase and set websites up manually. These platforms are ideal for websites, such as a portfolio website, a personal blog, a business website, or a small online store. The included marketing and SEO tools can help drive traffic to your website. Pros and Cons of Creating a Website with Coding Downsides of coding your website: Hand-coding your website has some major drawbacks: Time consuming: For experienced programmers, building a website from scratch can take four to six weeks. In addition to manually writing the code, you will spend time detecting and fixing errors. High cost: Due to the complexity of the task, you may need to hire a website designer and developer to help create your site from scratch. Also, you must purchase hosting and domain separately, increasing your website costs. Higher difficulty: To build a functional website from scratch, you may need to learn multiple programming languages. In addition to HTML and CSS, you must understand JavaScript, Python and PHP. Hard maintenance: You must write the code manually to update or add new functionality to your website. This is especially difficult for complex sites with many page files. Coding: Best For Making a website from scratch is a viable option for a professional web developer familiar with coding languages. It is also ideal if you prioritize flexibility and performance over simplicity.We recommend manually coding your site if you work as a team and have many resources. And despite the inconvenience, this method is a great way for an aspiring developer to learn how to code a website. How to Choose Between Website Builder vs Coding Choosing the right method ensures your website runs smoothly and meets its goal. When deciding between using a builder platform or coding, consider the following factors: Technical skills: Building your own website from scratch requires expertise in various web development and server-side scripting languages. Website builders are easier to learn and suitable for users with limited coding knowledge. Website goals: A builder platform is ideal for a generic online store or business site. However, consider coding if your site has niche goals for its customizability and integrations. Time frame: Creating a functional and interactive website with a builder tool is always quicker than hand-coding. Budget: Some website builders include free features, a domain and a hosting plan, making them suitable for projects with limited budgets. For hand-coded sites, you must purchase them separately. Update and maintenance: A builder platform is more suitable for frequently-updated websites. You can perform the update yourself and contact the customer support team for help. Similarly, since there are many website builders, consider their features, prices and customer support. One of the options is the IG Apps website builder, which starts from GBP 1.50/month.